TRUST ME I KNOW WHAT I'm DOING

So it’s pretty simple - the earth is warming and quite frankly we need to make it cooler. Executing impactful personal actions is actually all around us now and those actions certainly can have ripple effects for generations to follow. And speaking of ripple effects, a heartfelt thanks to everyone for listening to TRUST ME I KNOW WHAT I’m DOING and sharing it with your friends and family, and for following us on social media.. If you’re enjoying these episodes, please take a moment to submit a kind rating and review wherever you may be listening or watching, as it’s truly appreciated. So how do you actually make a difference in cooling the globe? For such a big global question it’s sometimes hard to focus on how our own personal behavioral change can have impact. For Prachi Shevgaonkar, asking those essential questions have led to both personal discoveries, but also large scale organizing and climate activism. Based in Pune, Maharashtra, in India, she’s a climate innovator, grass-roots activist, and the award-winning founder of the COOL the GLOBE startup and app, which harnesses the power of individual users to take action in reducing carbon emissions. The effort which started as a simple app has now scaled to also mobilize action at the corporate and population level. So far, through her work with individuals, companies, advocacy groups, and government organizations, Prachi’s campaigns have impacted over 25 million people across over 110 countries and helped save over 2.5 million kg of greenhouse gas emissions and counting. So if you ask the question - “What Can I Do About Climate Change?” Prachi has an answer for you and her aim has been to help people set targets, take action, and track progress. With an aim to simplify, allow for the task to not look daunting, and feel like an empowering opportunity, Prachi is bringing a grass roots approach to the world’s largest problem. I was grateful to catch up with her for a conversation and we started by talking about what she felt people who are introduced to this movement typically have to let go of…