Snigdha Sur...on leading the JUGGERNAUT in 2023

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I’ve said it before and I’ll say it again. We as global Indians and global South Asians have a messy and equally beautiful existence! And speaking of beautiful, thanks again for listening to the podcast and sharing it with your family and friends. If you’re enjoying these, I hope you can share a kind review or rating and follow us on social media @drabhaydandekar. So this beautiful existence: there’s nuance and context to it all and while there’s no single lens obviously, there are definitely some specific things to ponder in the diaspora: we celebrate and cling to our history and heritage and also debate it and challenge it voraciously, we fixate A LOT on Hindi movies, we have highs and lows, we love cricket and music and politics and tech, we crave hing on our foods, and we pack our leftovers in empty sour cream plastic dabbas. To chronicle all of the culture and the ongoing journey of the South Asian diaspora through smart journalism is no easy task, so it was nice to catch up with Snigdha Sur, the founder and CEO of The Juggernaut, and welcome her back to the podcast for another chat. Snigdha was born in India, grew up in the Bronx and in Queens, went to Harvard and Yale, and has worked and lived in both Mumbai and New York. She started The Juggernaut as an emailed newsletter of South Asian focused articles, and with her team has grown and nurtured it into a thriving digital publication, with a curation of original reported news and stories. The range certainly fits my appetite: from why India’s time zone is a half hour off others to reclaiming the tiffin to Rishi Sunak to Naatu Naatu going wrong at the Oscars. We caught up recently for a broad conversation about the marketplace, about our diversity, and even about empire building, but I started by asking her what she’s been most surprised by when it comes to storytelling in our community…

Snigdha Sur...on leading the JUGGERNAUT in 2023
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